Our naming process: divergent generation, sound and shape filtering, a small trademark pass, and a one-day team vote. We'll share the templates we use. Divergent generation is volume without judgment — hundreds of candidates across categories: descriptive, abstract, founder-led, invented. Judgment comes later. Sound and shape filtering is where most names die. We read them aloud, write them by hand, and put them in a sentence. A name that's awkward to say is a name nobody repeats. The trademark pass is a reality check, not a legal opinion — a quick search to kill the obvious conflicts before anyone falls in love. Then a one-day vote keeps the decision from dragging into a month of second-guessing.