Journal
Notes from the studio.
BrandingJun 10, 20265 min read
Branding
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Jun 6, 20265 min read
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Read articleBranding
Apr 12, 20266 min read
What makes a brand system actually last
Most identities don't fail at launch — they fail in the third year, when the original team is gone and the rules get foggy.
Read articleWeb
Mar 2, 20265 min read
Designing for the first five seconds
Above-the-fold is a tired phrase, but the underlying truth — that the first impression decides whether the rest gets read — is still doing the work.
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Jan 20, 20265 min read
How we name things
Naming is the hardest cheap deliverable. A short, true-feeling name can outlast every other thing the studio makes.
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